Culture, Tourism, Commerce and Sports
FIRST PLAN - STRATEGIC LINES
Today, promoting culture is a central element of the development policy of European cities. The foundation of cultural policy in Torino's metropolitan area is based on actions that encourage integration between the city's museums and promote a season of high-quality theatrical, musical and cinematographic events. The museum network has been expanded, with new exhibition areas dedicated in particular to modern and contemporary art (the Fondazione Sandretto Re Rebaudengo, the Pinacoteca Agnelli, the future exhibition headquarters of the GAM at the OGR), which join museums of international prestige like the Castello di Rivoli.
A museum system has been created that includes the city's downtown area museums - the Egyptian Museum, the Galleria Sabauda, Palazzo Madama, the Cavallerizza - and that also calls for upgrading outside spaces. The Fondazione Torino Musei was created in July 2002 for the coordinated management of the civic museums, and the Fondazione Museo Egizio was founded in October 2004 to internationally promote the world's second-most important museum dedicated to Egyptian culture, after the museum in Cairo. Torino's historic vocation for cinema has found its symbol in the National Cinema Museum, located in the Mole Antonelliana. The museum was inaugurated in 2000 and is one-of-a-kind in Europe, attracting 350,000 visitors in 2003. The Film Commission was created in 1999; thanks to its activities, over 80 television, cinematographic, and advertising productions - both national and international - have been developed in Torino, as well as one-third of the films that were produced in Italy in 2004.Culture and sports are among the main products of tourism and can help develop the industry.
The 2006 Olympics represented a unique opportunity: the experience of other cities demonstrates that policies can be created to maintain the number of visitors, even after important events like the Olympics are over, by presenting a city that is equipped for large conventions and international manifestations. One result of this decision is "Transmitting Architecture," the XXIII UIA World Congress hold in Torino in 2008. The two organizations that are specifically involved in attracting interest in this area - Turismo Torino for leisure tourism and Torino Convention Bureau for business-related tourism - work to develop this market.
One of the results of their efforts is the re-established balance in the mix of flows in the area: as the perception of Torino as an industrial city diminishes, the number of people visiting for not strictly business-related reasons increases. The Olympics has left behind a wealth of development in the hotel sector, with the number of hotel rooms increased from 13,000 to 15,000 rooms by 2008. At the end of the Olympics Torino hosted other big sporting events such as Universiadi in 2007.
OBJECTIVES:
1. Enhance and develop the cultural patrimony
2. Coordinate cultural activities and plan events of an international standard
3. Develop the tourist industry
4. Place Torino and Piemonte in the national and international tourist markets
5. Support the growth and innovation of the area's commercial network
6. Promote sports
7. Use the Winter Olympics as a catalyst for development and international promotion
A museum system has been created that includes the city's downtown area museums - the Egyptian Museum, the Galleria Sabauda, Palazzo Madama, the Cavallerizza - and that also calls for upgrading outside spaces. The Fondazione Torino Musei was created in July 2002 for the coordinated management of the civic museums, and the Fondazione Museo Egizio was founded in October 2004 to internationally promote the world's second-most important museum dedicated to Egyptian culture, after the museum in Cairo. Torino's historic vocation for cinema has found its symbol in the National Cinema Museum, located in the Mole Antonelliana. The museum was inaugurated in 2000 and is one-of-a-kind in Europe, attracting 350,000 visitors in 2003. The Film Commission was created in 1999; thanks to its activities, over 80 television, cinematographic, and advertising productions - both national and international - have been developed in Torino, as well as one-third of the films that were produced in Italy in 2004.Culture and sports are among the main products of tourism and can help develop the industry.
The 2006 Olympics represented a unique opportunity: the experience of other cities demonstrates that policies can be created to maintain the number of visitors, even after important events like the Olympics are over, by presenting a city that is equipped for large conventions and international manifestations. One result of this decision is "Transmitting Architecture," the XXIII UIA World Congress hold in Torino in 2008. The two organizations that are specifically involved in attracting interest in this area - Turismo Torino for leisure tourism and Torino Convention Bureau for business-related tourism - work to develop this market.
One of the results of their efforts is the re-established balance in the mix of flows in the area: as the perception of Torino as an industrial city diminishes, the number of people visiting for not strictly business-related reasons increases. The Olympics has left behind a wealth of development in the hotel sector, with the number of hotel rooms increased from 13,000 to 15,000 rooms by 2008. At the end of the Olympics Torino hosted other big sporting events such as Universiadi in 2007.
OBJECTIVES:
1. Enhance and develop the cultural patrimony
2. Coordinate cultural activities and plan events of an international standard
3. Develop the tourist industry
4. Place Torino and Piemonte in the national and international tourist markets
5. Support the growth and innovation of the area's commercial network
6. Promote sports
7. Use the Winter Olympics as a catalyst for development and international promotion