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Torino Internazionale  
14 Sun, May 2006   italiano   help   contacts   mailing list
Home | The Strategic lines | Strategic line 5 | Focus on
Valorize culture || Promote tourism || Enhance the olympic effect

Today, promoting culture is a central element of the development policy of European cities. The foundation of cultural policy in Torino’s metropolitan area is based on actions that encourage integration between the city’s museums and promote a season of high-quality theatrical, musical and cinematographic events. The museum network has been expanded, with new exhibition areas dedicated in particular to modern and contemporary art (the Fondazione Sandretto Re Rebaudengo, the Pinacoteca Agnelli, the future exhibition headquarters of the GAM at the OGR), which join museums of international prestige like the Castello di Rivoli.

A museum system has been created that includes the city’s downtown area museums - the Egyptian Museum, the Galleria Sabauda, Palazzo Madama, the Cavallerizza - and that also calls for upgrading outside spaces. The Fondazione Torino Musei was created in July 2002 for the coordinated management of the civic museums, and the Fondazione Museo Egizio was founded in October 2004 to internationally promote the world’s second-most important museum dedicated to Egyptian culture, after the museum in Cairo. Torino’s historic vocation for cinema has found its symbol in the National Cinema Museum, located in the Mole Antonelliana. The museum was inaugurated in 2000 and is one-of-a-kind in Europe, attracting 350,000 visitors in 2003. The Film Commission was created in 1999; thanks to its activities, over 80 television, cinematographic, and advertising productions - both national and international - have been developed in Torino, as well as one-third of the films that were produced in Italy in 2004.Culture and sports are among the main products of tourism and can help develop the industry.

The 2006 Olympics represent a unique opportunity: the experience of other cities demonstrates that policies can be created that maintain the number of visitors, even after important events like the Olympics are over, by presenting a city that is equipped for large conventions and international manifestations. One result of this decision is “Transmitting Architecture,” the XXIII UIA World Congress that will be held in Torino in 2008. The two organizations that are specifically involved in attracting interest in this area - Turismo Torino for leisure tourism and Torino Convention Bureau for business-related tourism - have worked to develop this market.

One of the results of their efforts is the re-established balance in the mix of flows in the area: as the perception of Torino as an industrial city diminishes, the number of people visiting for not strictly business-related reasons increases. The Olympics will also leave behind a wealth of development in the hotel sector, with the number of hotel rooms programmed to increase from 13,000 to 15,000 rooms by 2008. When the Olympics are over, other sporting events will be ready to take their place: the Bocce and Fencing Olympics in 2006, and the Universiadi in 2007.


  • Arte contemporanea - (en)
  • Fondazione Torino Musei - (en)
  • Cinema -
  • Film Commission - (en)
  • Trasmitting Architecture -
  • Turismo Torino - (en)
  • TorinoPlus - (en)
  • Piemontefeel - (en)
  • Torino Convention Bureau - (en)
  • Universiadi 2007 - (en)
  • Torino 2006 - (en)
 © Torino Internazionale 2006