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28 Mon, May 2007   italiano   help   contacts   mailing list
 
 
Home | The Strategic plan | The First Strategic Plan | Culture, tourism, commerce and sports
 
CULTURE, TOURISM, COMMERCE AND SPORTS
Strategic line 5 - Promote Torino as a city of culture, tourism, commerce and sports
 
 

Promote Torino as a city of culture, tourism, commerce and sports starts with the cultural wealth of Torino and a project for the development of tourism that will result in strong growth. The 2006 Winter Olympics are an opportunity for presenting this new image of the city.

OBJECTIVES AND ACTIONS:

1. Enhance and develop the cultural patrimony

  • Strengthen and upgrade the central urban museum system
  • Enhance the treasures from the Egyptian civilization
  • Promote Torino as a “Cinema City”
  • Complete the architectural renovation of the Reggia di Venaria
  • Develop the “Cittadella della Cultura di Stupinigi” project
  • Construct a new cultural pole in the city
  • Create an educational, production and exhibition Center for services and commerce in the auto and design sectors
  • Build a Science and Technology Park
  • Nominate Torino as a European culture capital

2. Coordinate cultural activities and plan events of an international standard

  • Enhance the modern and contemporary art system
  • Improve the music system, giving it national and international visibility

3. Develop the tourist industry

  • Widen, develop and diversify the range of accommodations
  • Develop the trade fair pole
  • Create the Convention Bureau

4. Place Torino and Piemonte in the national and international tourist markets

  • Improve Torino and Piemonte‚Äôs position in the national and international tourist markets
  • Publicize the wine and food culture both nationally and internationally

5. Support the growth and innovation of the area’s commercial network

  • Encourage aspiring young business people
  • Give incentives to new commercial businesses
  • Innovate the commercial network
  • Create the “Shopping Torino” product

6. Promote sports

  • Increase and improve sports facilities
  • Encourage the internationalization of sports in Torino
  • Develop tourist movements linked to sports

7. Use the Winter Olympics as a catalyst for development and international promotion

  • Locate and build the Olympic village in Spina 3
  • Build new sporting complexes and upgrade existing ones for the Winter Olympics
  • Construct two Media Villages in the improved central areas
 

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