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8 Thu, Feb 2007   italiano   help   contacts   mailing list
Home | The Strategic plan | The Second Strategic Plan | Creativity
Objectives || Opportunities and projects

The more competition is based on immaterial factors, the more economic growth in a territory depends on its strength in creativity, innovation, new ideas and new languages. By building up its wealth of accumulated knowledge, it develops the individual’s ability to resolve complex problems. By promoting the production of cultural creativity and qualifying Torino’s metropolitan area as an interesting destination for creative initiatives, two objectives can be simultaneously obtained: diversification of the economic base and encouragement of the area’s development, keeping in mind that creative versatility finds more outlets and fields of application in urban contexts.

The creative axis will concentrate on four topics: professional qualification, the needs of cultural enterprises, the informal side of creativity, design opportunities.

  • Promoting creative production means, above all, offering a top-quality educational system that can answer to complex and changing professional needs. Fundamental importance is thus placed on the constant comparison between cultural institutions and educational systems, support of artists’ mobility, the promotion of programs of international exchange, scholarships, and the availability of high-profile prizes and competitions.
  • Torino and Piemonte have many cultural enterprises in sectors like publishing, audiovisual arts, music, animation, multimedia productions, live performances and visual arts. Often these businesses are small in size, aren’t highly structured and have little available capital, all of which reduces their competitiveness. In order to overcome these critical drawbacks, specific projects must be promoted to increase awareness of the credit system, safeguard intellectual property better, and improve the management, organizational, promotional and communications potential of the enterprises.
  • It should be remembered that, on the whole, cultural production is the result of spontaneous, unpredictable initiatives; it is nurtured by intersections and doesn’t lend itself well to disciplinary standstills. Thus, in order to stimulate creativity, an important role is played by activities aimed at socialization, encounters and international exchanges. For this reason, open spaces should be set aside, outfitted with work spaces, equipment and competences and then put at the disposal of local cultural operators. In particular, the sector of live performances - theater, music and dance - acts as an interface, bringing different areas of cultural production together and offering itself as a natural laboratory for innovations in diverse arts and technologies.
  • One of the sectors that maximizes expressive strength in creativity, innovation and new ideas is design - the creative industry par excellence that combines technical ability, efficiency, and artistic and formal capabilities. In Torino, design is deeply tied to the culture of projects and the work ethic the city has inherited from its industrial past. To this end, it has been the object of various projects promoted by local bodies to support development. Among the results achieved are the city’s designation by ICSID (the International Council of Societies of Industrial Design) as the first World Design Capital in 2008 and the upcoming inauguration of a design center in the historical automobile factory Fiat Mirafiori.


  1. Improve human resources through education, apprenticeships and discipleships
  2. Support the creation of cultural enterprises and their access to the market
  3. Encourage experimentalism, experimentation, techniques and practices to promote creativity
  4. Promote design in its horizontal and all-encompassing dimension


  • Torino Design Center
  • Torino World Design Capital 2008
 © Torino Internazionale 2006